Building A Brand Strategy

July 30, 2020, 2:00 pm EST


The success of your business depends on your brand. And no, we’re not just talking about your logo or the colours on your website. The essence of your product and the problem it solves for your customer is core to every decision you should make. From positioning to channels and packaging, a solid brand strategy should determine your every move. Not having one leaves you open to costly mistakes.

Dan Schmitt, Founder, Jigsaw Consulting

Join us July 30th at 2pm EST to hear from Dan Schmitt, a veteran of the CPG world who has launched over 200 brands. He’ll share lessons from his 25+ career at Colgate Palmolive and a plethora of Canadian companies to help you dig into the systematic process of building your brand strategy.


Learn more from Dan in this article.