Executive Talent Program

Program Guidelines

The Executive Talent Program is designed to help Canadian start-ups or SMEs within the natural product sector achieve key growth milestones through a new hire of a C-level or other senior-level executive within the company.

Companies can receive a repayable contribution of up to 50% toward the cost of the new executive’s salary to a maximum of $50,000. The financing can be used to hire the executive for six months of full-time employment or 12 months of part-time employment. The company will be required to contribute 50% of the cost over the program period¹ and to repay the contribution after the end of the program period. The program is intended to permanently expand the expertise of the executive team to enable new growth opportunities.

¹ Program Period is the executive’s employment period approved by NPC for funding.

Company eligibility requirements

Executive eligibility requirements

Application Process

Repayment Conditions

The repayment of the NPC contribution is interest free for up to 18 months from the end of the program period and any portion after that shall accrue interest at a rate of 5% per annum.

Financing and Reporting


All applications will be treated as confidential information. The applications will only be seen by those directly involved evaluation of the applications.

For more information, contact Kim Johnstone at kim@naturalproductscanada.com or 902-213-0539.

Application Form

You do not need to fill out this form in one sitting – if you require more time to gather information, there is a link at the bottom of the form labelled “Save And Continue Later”. This will save the information to our server without submitting the form and provide you with a link to continue at a later date.

  • Company Information

  • a) What is the problem that the product, technology, or service solves? b) Describe the novel product, technology, or service. c) Describe the stage of development (e.g. proof of concept, prototype developed, market entry, etc.). d) Has intellectual property (IP) protection been sought and/or applied for? If so, provide details on the type and stage of protection.
  • Describe the market opportunity (size, growth, competition and market share).
  • Describe the business model, including the value proposition and financial projections for three years.
  • Please upload three year financial projections in a Microsoft Word or PDF format.
    Drop files here or
    Accepted file types: doc, docx, pdf.
  • List current management team members, officers, scientific advisors and board members. Briefly describe the roles and background of the management team.
  • a) Identify the key growth milestone(s) that will be achieved during the program period and describe the activities that will be undertaken to reach the milestone(s). b) Describe the impact of reaching the milestone(s) on company growth.
  • a) What is the position you are seeking funding for? b) Describe why this role is needed. c) Do you need NPC’s assistance in identifying an executive (yes/no)?
  • a) Describe how the executive’s expertise will help to achieve the key growth milestone(s). b) Will the executive be hired for six months at full-time or 12 months at part-time employment? c) Provide a brief bio of the executive or attach their resume.
  • If you have a specific candidate in mind, please upload a copy of their resumé here in Word or PDF format.
    Accepted file types: doc, docx, pdf, txt, rtf.
  • If not, please click here to sign up.
  • Please enter a number less than or equal to 50000.
  • I certify that the above information is accurate, and that I have the authority to sign on behalf of the company.