Natural Products Canada invests in ‘1-2 punch on protein crisis and global warming’

April 22, 2021

Halifax, Nova Scotia

April 22, 2021

Natural Products Canada (NPC) is pleased to announce its investment in DeNova Inc, a Halifax-based company with a suite of technologies that leverage natural bacteria to convert greenhouse gases into sustainable protein. This highly innovative cleantech play marks NPC’s 13th investment and demonstrates Canada’s remarkable potential to develop naturally-derived solutions to some of today’s biggest challenges.

Shelley King, CEO, Natural Products Canada
Shelley King, CEO, Natural Products Canada

“The global demand for sustainable sources of protein continues to rise,” says Shelley King, CEO, NPC, a unique national organization that offers a comprehensive suite of commercialization programs, advice, introductions and investment to advance Canada’s natural product industry. “DeNova’s cutting-edge technology meets the protein crisis head-on while also creating a solution to help industries reduce their greenhouse gases.”

DeNova’s proprietary approach leverages naturally-occurring bacteria that convert greenhouse gases, a key factor in global warming, into a high quality protein product. The company will focus its preliminary protein production on the aquaculture industry, which is seeking cost-effective, nutritious and sustainable replacements for fish meal and other ingredients in their feed formulations.

Brianna Stratton, Founder, DeNova

“We are honoured to have Natural Products Canada as a partner and investor in DeNova,” says Brianna Stratton, President of DeNova. “They’ve been an invaluable and highly-knowledgeable part of our commercialization journey, and this investment is a logical next step.”

“DeNova’s unique and powerful circular economy solution delivers a 1-2 punch to both global warming and the protein crisis,” says King. “It’s a perfect example of the innovation and ingenuity in Canadian companies that NPC has the privilege to support.”

NPC is part of DeNova’s most recent financing round, which includes other prestigious Canadian and international VCs and family offices who see the exponential opportunity in this Canadian technology. The funds will help the company grow its team and scale its technology platforms that offer an innovative solution to the growing global demand for protein, and contribute to the creation of a healthy and sustainable planet.

For more information:

Sue Coueslan

VP Communications and Stakeholder Relations, Natural Products Canada

Natural Products Canada

Natural Products Canada (NPC) is the driving force behind Canada’s Natural Product Innovation Cluster–a strategic and diverse community focused on the development and commercialization of naturally-derived products and technologies in health and life sciences, natural resources, agriculture and agri-food, and sustainable bioproducts. As part of its role in the Cluster, NPC offers a suite of commercialization programs to Canadian early-stage companies and research institutes; provides connections and innovation scouting services to corporations and investors; and leverages its investment fund to help develop and de-risk promising Canadian opportunities. 


DeNova is a proudly Canadian clean biotechnology company developing a suite of breakthrough technologies that convert greenhouse gases into a high quality, sustainable microbial protein product. DeNova’s mission is to create global change in the food supply chain, beginning with aquaculture, shifting manufacturing and purchasing behaviours to more environmentally responsible practices.