Forced to Focus Workshop: Recording Available

April 10, 2020

Every entrepreneur is facing an unprecedented time for their business. The number of unknowns is staggering. But for some companies shackled by the current state of affairs there is a small silver lining: time.

Brand and business strategist, Peter Drummond, believes smart entrepreneurs can use this time to dig deep into their business and discover their true competitive advantage to come out stronger than ever when things return to normal. He presented a special 90-minute workshop to help NPC clients use this time to prepare for growth. The workshop was recorded and Peter has generously allowed us to share it with you here.


  • How to start revising your strategic plan
  • The 5 questions to ask yourself to develop a powerful value proposition
  • Where to find opportunities to grow, and how to do it

Peter shares his extensive experience, citing examples and lessons learned.  WATCH THE VIDEO NOW


Peter Drummond is principal and co-founder at PSD+G Strategy Group, and has more than 30 years of experience helping big brands, start-ups, and not-for-profits achieve business success. He has a passion for helping early-stage entrepreneurs, and offers tailored, collaborative, and affordable solutions. Peter has led business and brand strategic work at Natural Products Canada, 48North Cannabis, Ocean Nutrition Canada, Open Blue Sea Farms (Panama), Canada Post, Bio-K+, Corus Entertainment, Aeroplan, Shoppers Drug Mart, Live Nation, Sunnybrook Health Sciences Centre, Groupe Desjardins, and the Greater Washington Board of Trade.