Influencer Marketing is a multi-billion dollar industry. There’s no denying the power of influencers to help brands raise awareness and sales. But how do you start and what should you consider before embarking on this highly effective marketing tactic. We asked Cora Brady and Kathryn Easter of Bob’s Your Uncle to help us figure it out.

These two industry veterans started Canada’s first Influencer Marketing firm back in 2009, when many of today’s hottest influencers were still in elementary school. So yes, they’ve learned a few things. And we’re very grateful they volunteered to share some of that learning with us, including how to set objectives, find the right influencers, manage relationships, and structure contracts to ensure the best results. Enjoy!