Natural Products Canada is proud to support a vibrant group of companies creating innovative products that are better for people, animals, and the planet at CHFA NOW in Toronto from September 20-21. These companies will be featured in Incubator Alley – the must-visit destination at this premier natural, organic, and wellness event, where retailers, distributors, brokers, and brands come together to check out the latest in better-for-you innovation.

Explore these companies ahead of the show and reach out if you’d like an introduction!

Fit Treats is making your favourite treats healthier. Their GUILT’Less cookies are made with sunflower seed flour, sunflower seed butter and psyllium fibre. They are clean label, free of allergens and full of nutrition. 

Booth# Fit Treats Ltd – 2626A

Slow Sunday delivers unsweetened everyday sauces from farm-fresh fruit. These timeless flavours are fresh as summer, low in sugar and sodium, and free of preservatives, gluten and dairy. 

Booth# Slow Sunday Foods Ltd- 2626B

Maskwiomin is a Mi’kmaq-inspired skincare line handcrafted in Nova Scotia, using birch bark extract to nourish dry, sensitive skin—where Indigenous tradition meets modern, science-backed natural care. 

Booth# Maskwiomin – 2627A

Wild Root creates artisan handmade authentic sourdough snacks and items geared towards offering gut healthy, dairy free and Vegan products for gluten sensitive snackers.  

Booth# Wild Root – 2627B

Gummy Nutrition Lab is an Edmonton-based company crafting science-backed, flavourful nutraceutical gummies with locally sourced ingredients, ensuring quality and transparency in every bite. 

Booth# Gummy Nutrition Lab- 2628A

Wellex empowers wellness with clinically researched, targeted formulas that support immune function, hormonal balance, and reproductive health. Formerly Papillex—same science-driven approach, now expanded to support your whole-body wellbeing. 

Booth# Wellex- 2628B

Croque Lupin cultivates, enhances, and transforms lupin crops into healthy and nutritious snacks high in protein and fiber, as well as lupin coffee—a naturally caffeine-free beverage that is gentle on digestive health. 

Booth# Croque Lupin- 2629A

Altheda is a natural health product innovation company creating novel solutions to address critical challenges to our aging population. Focusing on evidence-based, scientifically validated natural solutions, Altheda aims to help narrow the gap between lifespan and healthspan.

Booth# Altheda Wellness Innovation Inc.- 2629B

Henri Nutrition is a foodtech start-up innovating by bringing minimally processed, protein snacks with no sugar added and free from 11 allergens. 

Booth# Henri Nutrition – 2630A

Nelladerm Therapeutics develops advanced dermatological solutions using science-backed, natural actives to treat chronic skin conditions, including atopic dermatitis and eczema. 

Booth# Nelladerm Therapeutics – 2630B

7 Fathoms formulates seaweed-based skincare to restore and maintain the skin barrier. Powered by Laminaria and Bladderwrack extracts, our products hydrate, strengthen, and support sensitive, dry, and reactive skin.  

Booth # 7 Fathoms Skin Care Ltd.- 2631A