When a company’s identity doesn’t quite match the quality of its product, something gets lost in translation. That’s the gap Burke & Burke Design has spent four decades helping businesses close — and it’s the same gap that two Natural Products Canada members recently asked them to bridge.
Based in Halifax, Nova Scotia, Burke & Burke Design is a creative agency with nearly 40 years of experience in marketing, branding and packaging design. The firm specializes in helping both start-ups and established companies develop strategic visual identities that do more than look good — they perform. As an NPC Professional Services Member, Burke & Burke brings that expertise directly to the bio-based innovators in our network.
Two recent projects illustrate what that partnership looks like in practice.
Simply Go Natural Cosmetics: A brand refresh that resonated
Joyce Adom founded Simply Go Natural Cosmetics with a clear commitment to clean, effective beauty products. As the company grew, Adom recognized that her packaging and brand identity needed to catch up to the quality of what was inside.
NPC connected Adom with Burke & Burke — an introduction facilitated by NPC’s Regional Director, Atlantic, Barbara Campbell.
The result was a comprehensive rebranding and packaging redesign that brought Simply Go’s identity into alignment with its values.
We truly enjoyed collaborating with fellow NPC member Joyce Adom. Our role was to help shape a brand and packaging system that fully reflected that excellence.”
— Larry Burke, Burke & Burke Design
For Adom, the outcome went beyond aesthetics.
“Larry truly understood us. He captured every detail. We absolutely love our new branding — and so does our community. I’m so grateful to Barbara Campbell from NPC for connecting us.”
— Joyce Adom, Founder, Simply Go Natural Cosmetics
Freshr Technologies: Four Years, Two Transformations
The partnership between Burke & Burke and Freshr Technologies tells a longer story — one that spans a full pivot and a digital overhaul.
Freshr Technologies, led by CEO and founder Mina Mekhail, develops solutions for the fresh proteins sector. Four years ago, the company needed more than a visual update: it needed a new identity that would position it credibly in the agrifood tech space. Burke & Burke led that rebrand, renaming the company Freshr Technologies and building a brand architecture to match its ambitions.
More recently, Burke & Burke returned to take the company’s digital presence to the next level, working alongside strategic communications firm Chapter 3 to rebuild Freshr’s website. The focus was on sharpening messaging for a B2B audience, leading with outcomes, and optimizing for both organic search and AI-driven discovery.
“Freshr is exactly the kind of client you hope for. Mina came in with a clear vision, the proof points to back it up, and the confidence to let us run with it. Our job was to ensure that website 2.0 reflected the company they’ve become, not just where they started. When the science and the results are this strong, the best thing you can do is get out of the way and let them speak.”
— Larry Burke, Burke & Burke Design
Mekhail describes the cumulative impact of the work in concrete terms.
“Working with Larry and the team at Burke & Burke has been an absolute pleasure. Four years ago, they masterminded our pivot to Freshr Technologies — a rebrand that perfectly positioned us in the agrifood tech space. Recently, Burke & Burke and Chapter 3 took our digital presence to the next level. By sharpening our value propositions, highlighting our impact across fresh proteins, and optimizing the user journey, they’ve successfully transformed casual website scrollers into active engagers.”
— Mina Mekhail, CEO and Founder, Freshr Technologies
Access Professional Services Through NPC
Burke & Burke Design is one of the professional services members within the NPC network, which includes companies that bring specialized expertise to support bio-based innovators at every stage of growth.
Whether you’re a start-up working to establish your identity or a scaling company ready to sharpen your market presence, NPC can connect you with the right expertise at the right time.
Learn more about NPC membership and the resources available to you.