Mark Cluett brings over a decade of B2B marketing leadership with a focus on the adtech and fintech sectors, most recently leading the team at illumin that grew marketing-attributed sales from thousands to millions. He specializes in building and scaling growth engines for technology companies and is known as a hands-on, data-driven leader who excels at translating complex technical products into compelling value propositions. Mark also served as the founding marketing hire at PolicyAdvisor.com, where he architected the entire go-to-market strategy from the ground up. 

Throughout his career, Mark has demonstrated expertise in AI-native marketing and full-funnel strategy while fostering a player-coach culture that empowers teams to connect marketing efforts directly to revenue. His ability to build, scale, and innovate provides a comprehensive approach to solving complex go-to-market challenges.

Mark has a BA in English from Memorial University of Newfoundland.