Cranked Energy Bars (part of NPC’s cohort in Incubator Alley)

August 21, 2023

Q: What’s the origin story behind Cranked Energy Bars?

A: In 2014 Cheryl was quite content teaching accounting and finance courses from her home, while caring for her 3 young boys. An accountant with years of experience managing large clients at one of Canada’s top accounting firms, Cheryl always thought she would return to corporate life once her boys were in school full time.  A fitness enthusiast, Cheryl was well aware of what was on the market for energy bars. Most bars had long shelf lives, which meant ingredient listings full of chemicals and preservatives. Not to mention the terrible chalky taste the market was accustomed to. 

Wanting to feed her family a healthier option, Cheryl began experimenting each month with formulations that would provide a satisfying, great tasting, high protein fresh energy bar with no preservatives. Three years, 72 formulations, a $50 per month investment for ingredients, and a never give up attitude resulted in the Cranked Energy Bar.

In the past 8 years Cranked Energy has grown from a home kitchen, to rental kitchens, to a small kitchen and storefront. The company currently operates in a 4000 square foot manufacturing facility, with over 200 Manitoba retailers including Sobeys, Safeway and Save On Food. Cranked took on a major rebrand in 2022, and has proven it’s ready for a national scale up in 2023-2024. 

Q: What’s the best thing anyone has said about your product so far?

A: “Your bars taste so good I can’t believe it’s a protein bar. I am full for hours. Best bar ever.”

Q: What’s the most rewarding thing about building your company so far?

A: Raising a family all while growing a business in an industry I am so passionate about has been the most rewarding thing. It’s not easy but it can be done, it just may take longer.

Q: What are the top 1-3 things that you’re focused on right now?

A: We are currently focused on choosing a broker and distributor who understands and is passionate about our product. We are also focused on scaling production to accommodate increasing demand as we grow into new markets outside of Manitoba, and having a solid supply chain with best quality and pricing. 

Q: What is your key objective in attending CHFA?

A: We look forward to meeting people in all areas of the CPG world, and having retailers and buyers try our product to possibly expand our reach.