Maximizing growth in naturally-derived products, technologies and services

Canada has a Role to Play

Canada has incredible potential to play a powerful role in the development of sustainable, natural solutions that can be applied to a broad range of sectors. Natural Products Canada (NPC) exists to help Canada realize that potential.

What We Do

NPC works with a wide range of partners to identify and develop innovative natural solutions that can meet the growing global demand.

How We Do It

We are the driving force behind Canada’s Natural Product Innovation Cluster, providing support, guidance, introductions, programs and investment.

Who We Are

We are a results-driven, commercialization-focused organization with a strong network across Canada and around the world.

How We Support The Cluster

NPC designs all of its programs, services and initiatives to meet the needs of the members of the Cluster. 

Commercialization Programs

NPC offers strategic advice, guidance and programs to address key challenges of high-potential innovative natural products. This directly meets the needs of start-ups, SME and research institutes, but it also provides a steady pipeline of innovative opportunities to corporations and investors looking to build their portfolios in these areas.

Innovation Hub

NPC facilitates meaningful interactions and information-exchange between the various members of the Cluster through the Innovation Hub. NPC works with a range of partners to provide Investor Meetings, Virtual Pitch Events, Open Innovation Calls, Industry Reports, networking events, webinars, and more. 

Investment Fund

NPC recognizes the untapped potential in Canadian natural product innovations. It manages an investment fund dedicated to helping those opportunities meet their growth objectives. The NPC team and Board of Directors work to identify the strengths and weaknesses of each opportunity, and provide advice, introductions or program support to address and mitigate investment risk. NPC also works closely with Canadian and international investors to introduce these opportunities, and support them in their due diligence and de-risking, which may include co-investment where appropriate.

Cluster-Building Activities

Our Cluster-Building Activities tackle issues that impact multiple players, and require input from diverse stakeholders to produce coordinated results for a sector or subsector.

Upcoming Events

NCN-NPC Annual Investor Meeting (Virtual)

October 13, 2021


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Pricing Strategy for a New Product

November 4, 2021

2:00 pm EST

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Start-Up Showcase on the power of funghi

September 9, 2021

11:00 am EST


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  • Working with NPC has connected my company with expertise in the natural products space enabling us to focus on projects that are most likely to succeed in the marketplace. Likewise, 3F Waste Recovery has benefitted from strategizing, developing milestones and concrete steps to take towards commercialization of our hydrolyzed cod collagen product.

    Ben Wiper

    President & CEO, SkinnyPig Enterprises

  • NPC introduced us to our sales broker – a powerhouse woman 20+ years in health retail who is generating sales and leads in weeks that we thought would take many months. And NPC has linked us into decision makers at extract companies that could represent a substantial opportunity for our company.

    Tracy Bell

    Millenia TEA Co-founder and CEO

  • FREDsense Technologies has developed water quality products to ensure a safe environment and clean drinking water via detection of chemicals such as Arsenic and Lead. Natural Products Canada helped us by making an introduction to a foreign investor interested in this space. This investor has conducted due diligence for the past few months and has recently expressed their interest in investing in our company. We are currently in the negotiation process with this investor.

    David Lloyd

    CEO and Co-Founder, FREDsense Technologies Corp.

  • Natural Products Canada has made a great impact on our business and the organization has a broad range of expertise from manufacturing advice to introductions to potential clients in their network. Their investment in Chinova has helped us commercialize and launch our products in the market and even hire employees to continue to scale and grow the business.

    Natasha Dhayagude

    CEO and Co-Founder, Chinova Bioworks

  • NPC has been one of our most valuable partners in launching Indezone Energy. Through constant feedback and by facilitating events and introductions to relevant experts, they helped us drive progress and establish our network in the natural health space. NPC has further provided critical support by financing our inventory, allowing us to scale our annual sales to over $100,000 organically after just one year.

    Altair Ioffe

    CEO, Ioffe Biotechnologies Inc.

  • …the impact of NPC investment and support of CanBiocin has been game changing. CanBiocin has now positioned itself to be an attractive ingredient supplier to world leading companies such as Diana Pet Foods (France), Nestle Purina (USA) and Ziwi Pet (New Zealand). The ongoing role of NPC for the growth and diversification of Canada’s natural products sector is not to be taken for granted.

    Jake Burlet

    CEO, CanBiocin

  • Meeting NPC has been a significant benefit to my business. Within months of our first interaction, I was introduced to a company who was a perfect match for my expertise in business development and sales. The company is now a long-term client and we have a great working relationship. This intro is especially rewarding to me now that I have observed NPC’s sincere passion and dedication to helping this industry grow. They work tirelessly to find resources to help their members, and are very particular about the introductions they make. It’s inspiring to be part of that.

    Jenny Motkaluk


  • Natural Products Canada have been instrumental in helping my company, Ikkuma, develop and launch our innovative new beverage line Zero dB. Initially, Natural Products Canada provided sage advice regarding regulatory matters and made the intros to companies that could help us commercialize. NPC also, through the NCN network, provided an opportunity to pitch Zero dB to a wider audience and attract potential investment. For companies who are starting out and aiming to compete on the world stage, having a trusted partner like NPC is invaluable.

    Gary LeBlanc

    CEO, Ikkuma



We’re Hiring: Regional Director (British Columbia)

We’re growing the team at Natural Products Canada – please help us find the right person for this exciting and important role!

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Foresight and Natural Products Canada Partner to Catalyze Canadian Agricultural Innovation

AgriNEXT launched to drive development and scaling of Canadian agtech ventures

Two Canadian innovation leaders have come togethe…

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Natural Products Canada and Government of Canada partner to help Canadian companies seize $1 trillion opportunity

Natural Products Canada and Government of Canada partner to help Canadian companies seize $1 trillion opportunity

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Produits naturels Canada et le gouvernement du Canada s’associent pour aider les entreprises canadiennes à saisir un billion de dollars en possibilités

Produits naturels Canada (PNC) est heureux d’annoncer un partenariat stratégique qui soutiendra son réseau unique de conseils, de c…

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Exploring the potential of fungi & mycotechnologies

NPC is proud to support Mycelium Congress 2021 this September. The global event will feature researchers and experts from around the wo…

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Natural Products Canada supports four more Canadian innovators

Companies develop range of products from medical nutrition to insect protein

Natural Products Canada is pleased to announce the late…

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What 5 start-ups learned from the experts

There’s no end to the things that entrepreneurs need to think about to move their business from idea to full-blown success.

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Influencer Marketing Webinar Video

Influencer Marketing is a multi-billion dollar industry. There’s no denying the power of influencers to help brands raise awareness and…

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Natural Products Canada invests in ‘1-2 punch on protein crisis and global warming’

Halifax, Nova Scotia

April 22, 2021

Natural Products Canada (NPC) is pleased to announce its investment in DeNova Inc, a Halifax-…

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NPC Supports Three More Canadian Start-Ups

Companies show diverse scope of the demand for natural in everything from nutrition and fragrance to animal feed.

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Food Edge delivers powerful menu for Canadian food start-ups

Friends of NPC can enjoy the full event on May 4 & 6 with a special discount of 25% off 2-day passes.

Food Edge is focused o…

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Natural Products Canada Launches New $50M Investment Fund

NPC Ventures focuses on early-stage Canadian companies addressing the growing demand for alternatives to synthetic products

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Pitch Decks for Start-Up Showcase

Thanks for your interest in the Start-Up Showcase. You can find all of the presentation decks and the videos from each event below.

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Scaling for growth: insights from BDC

One of the ways NPC helps Canadian companies achieve their potential is by linking them to important resources across the country….

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NPC releases snapshot of Canada’s natural and functional food landscape

Natural Products Canada is pleased to present a snapshot of Canada’s natural nutrition industry. Game Changers: Companies, products…

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NPC program helps pasta maker expand US presence

Chickapea is one of the latest recipients of NPC’s Executive Talent Program, a unique source of funding that fills critical gaps in t…

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Natural Products Canada Brochure

Please contact us to learn more about any of the companies included in the brochure and many other Canadian companies that we work with…

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NPC announces 2021 virtual pitch events

NPC is pleased to announce new opportunities to connect Canadian innovations with investors, corporations and other strategic partn…

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A clear plan for social media selling success

Now more than ever, you need to leverage social for your business

The world of social media can be …

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Changes to NPC Commercialization Programs

Increased funding limits and easing of repayable amounts

NPC is pleased to announce changes to its Commercialization Programs in lig…

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