NPC releases snapshot of Canada’s natural and functional food landscape

February 4, 2021

The Game Changers report looks at key innovation and investments over a 2-year period.

Natural Products Canada is pleased to present a snapshot of Canada’s natural nutrition industry. Game Changers: Companies, products, and investors to watch in Canadian functional food, nutrition and natural health products

“The Game Changers report shows the breadth of innovation and investment activity that is happening in Canada,” says Shelley King, CEO, Natural Products Canada. “It reflects the quality and diversity of players that are involved in this growing area of Canada’s economy.”

The document features key investment and acquisition activities over a 24-month period in Canada, as well as insights into some of the unique characteristics of the Canadian natural nutrition landscape such as the legalization of cannabis, and the exceptional standards for quality product development.

Shelley King, CEO, Natural Products Canada
Shelley King, CEO, Natural Products Canada

“International corporations and investors are joining Canada’s Natural Product Innovation Cluster to find natural products and companies to help them meet the growing demand for natural and sustainable options,” says King. “Game Changers makes it clear that Canada is a great source of innovation, and an excellent place to do business.”

The report features dozens of transactions in and around some of the hottest emerging trends in nutrition, including alternative proteins and plant-based diets, functional beverages, CBD and hemp, the microbiome and more.


For more information, contact: Sue Coueslan, VP Communications & Stakeholder Relations