GO TO MARKET PROGRAM

Program Guidelines

The Proof of Concept Program is designed to help establish the commercial feasibility of early stage, innovative natural products and technologies in order to attract and de-risk subsequent investment.

The program is open to Canadian academic research institutes, start-up companies, and SMEs. Applicants can receive up to 50% of the cost of the proof of concept plan to a maximum of $100,000 during the Program Period (not to exceed 12 months). The applicant will be required to contribute 50% of the cost over the Program Period.

The program does not support basic research or preliminary product/technology development. It is intended to demonstrate commercial potential via preliminary animal, field, demonstration or human trials.

For academic research institutes, the program is conditionally repayable and is intended to move a product or technology from intellectual property disclosure to near term spin-out and/or licensing opportunities.

For start-ups and SMEs, the program is repayable and is intended to demonstrate commercial feasibility of early stage products and technologies.

The Go-To-Market Program is designed to assist Canadian start-ups or SMEs in developing a go-to-market plan for new natural products and technologies, or entering new markets with existing products and technologies.

Companies can receive a repayable contribution of up to 50% toward the cost of the development of a comprehensive go-to-market plan or key component of a go-to-market plan to a maximum of $25,000. The company will be required to contribute 50% of the cost over the program period.

Companies can have an external service provider (i.e. consultant or other entity) identified at the time of application or recruit the expertise after the application submission. A summary of the qualifications of the service provider and the statement of work must be submitted to NPC for review prior to final approval of financing. The Company can also use the Natural Products Canada (NPC) database of professionals and experts to assist in identifying a qualified service provider.

For start-ups and SMEs, the program is repayable and is intended to demonstrate commercial feasibility of early stage products and technologies.

Company Eligibility Requirements

  • Canadian start-up company or SME
  • The Company has a novel product, technology, service or market innovation in the natural product sector
  • Potential to achieve $10M to $15M in annual revenue within a reasonable period for the market or sector
  • Member of Canada’s Natural Product Innovation Cluster.

Eligible Activities

  • Identifying and developing a go-to-market plan with clear steps to implement the plan.
  • The go-to-market plan could be a comprehensive plan or could include key components of a plan such as: determining the market opportunity, target market, value proposition, regulatory pathway, intellectual property strategy, pricing strategy, marketing and promotion plans, channel strategy and preliminary marketing testing.

Financing and Reporting

  • An advance of 50% of the NPC contribution will be made upon receipt of the fully executed contract. A final report, the report from the service provider and a financial claim are required for NPC to release the remaining contribution. Invoices and proof of payment must be provided with the financial claim.
  • This program is designed to advance a company’s ability to commercialize and grow their business. Therefore, a follow up report will be required for three years after the program ends to comply with NPC’s funding agreement with the Centres of Excellence for Commercialization and Research (CECR).

Application Process

  • Applications are accepted on an ongoing basis (application form follows below).
  • Applications will be reviewed by a committee comprised of NPC staff.
  • Applications will be evaluated on the novelty of the natural product, technology, service and/or market innovation; market opportunity; business model; competitors; financial position; investment-readiness level; time to market; and the qualifications of the service provider and the statement of work.
  • Applicants will be notified once the application has been reviewed by the committee. If successful, the Applicant must enter into a contract with NPC, which contains reporting requirements, and mutually agreed upon key deliverables to be achieved.

Repayment Conditions

  • The repayment of the NPC contribution is interest free for up to 18 months from the end of the program period and any portion after that shall accrue interest at a rate of 5% per annum.

Confidentiality

  • All applications will be treated as confidential information. The applications will only be seen by those directly involved evaluation of the applications.
  • For more information, contact Kim Johnstone at kim@naturalproductscanada.com or 902-213-0539.

Application Form

You do not need to fill out this form in one sitting – if you require more time to gather information, there is a link at the bottom of the form labelled “Save And Continue Later”. This will save the information to our server without submitting the form and provide you with a link to continue at a later date.