Sue Coueslan, BA, BJ

VP, Communications and Stakeholder Relations

Sue is focused on strategic connections for Natural Products Canada and its clients, stakeholders and partners.

She leads the development of NPC’s communication and awareness-raising efforts, working closely with the team and strategic partners to identify and develop opportunities to showcase natural product innovation to investors, corporations, government organizations and others.

She is responsible for initiatives that connect NPC and members of the Canadian Natural Products Innovation Cluster, including international delegations and partnerships, events, reports and more.

Sue’s 20+ years of experience covers journalism, marketing and communications in private and public settings, including Director of Client Service for Impact Communications, a full-service agency in Halifax. There, she led a team of creative, strategic, and IT experts to develop strong brands, campaigns, and websites to help clients connect with their target audiences.

Sue went on to build a diverse network in Canada’s research and innovation space as the Director of External Relations for Genome Atlantic. Leveraging key relationships, she led a range of regional and national initiatives; initiated multi-level government relations, issues-management, and fundraising initiatives; implemented organizational strategies, and subsequent change management. Her portfolio also featured the ethical and legal aspects of technology adoption, providing her with an extensive network of regulatory and policy experts across the country.

Sue holds a Bachelor of Arts from Dalhousie University, and a Bachelor of Journalism from King’s College. She has served on numerous boards and committees, including BioNova’s BioFuture Working Group.