Sue Coueslan, BA, BJ

VP, Communications & Stakeholder Relations

Sue is passionate about the power of naturally-derived products, and driven by their potential to create sustainable benefits for a broad range of sectors.

Sue strives to put Canadian natural products – and the people behind them – on the world stage. She leads NPC’s key relationships and initiatives to help promote and strengthen Canada’s Natural Product Innovation Cluster, and is instrumental to the direction and implementation of the Cluster’s main initiatives, including the Innovation Hub and the Cluster-Building activities.

Sue works closely with the NPC team to help corporations from across the country and around the world leverage Canada’s natural product ecosystem to achieve their innovation objectives. She is adept at identifying and developing resources to help Canadian natural product innovators achieve their full potential.

Sue collaborates with multiple partners to create events and opportunities that support, promote and connect NPC’s diverse stakeholders. She has helped build a network of more than 1700 organizations comprised of SMEs/start-ups, research institutes, corporations, investors, government, consultants and more.

Sue excels at seeing challenges from multiple perspectives and brokering mutually beneficial relationships among the diverse stakeholders in the network. She works with international delegations and partnerships, coordinates strategic initiatives, develops promotional programs and campaigns, directs in-person and virtual pitch sessions, and identifies speaking opportunities for NPC and its members.

Before joining NPC, Sue was Director of External Relations for Genome Atlantic, where she built a diverse network in Canada’s research and innovation space. Leveraging key relationships, she led a range of regional and national initiatives; initiated multi-level government relations, issues-management, and fundraising plans; and implemented organizational strategies and subsequent change management. As the ethical and legal lead for technology adoption, Sue established an extensive network of regulatory and policy experts across the country.

Sue has more than 20 years of experience in communications, journalism, and marketing in private and public settings. As Director of Client Service for Impact Communications, a full-service agency in Halifax, she led a team of creative, strategy, and IT experts to develop strong brands, campaigns, and websites to help clients connect with target audiences. Sue holds a Bachelor of Arts from Dalhousie University, and a Bachelor of Journalism from King’s College.