Natural Products Canada is proud to see so many clients gearing up to exhibit at CHFA-NOW, Canada’s largest natural, organic and wellness tradeshow taking place in Toronto, September 23-24. As this is an important opportunity to introduce products to retailers and other industry influencers, NPC is providing financial support for these early stage companies to exhibit in Incubator Alley – the highly popular section for up-and-coming brands at the event.

The companies represent a cross section of NPC’s membership, and are developing delicious, nutritious food and natural health products, as well as better for you natural health, wellness and beauty items.

“The level of commitment and passion in this group of companies is impressive,” says Shelley King, CEO, Natural Products Canada. “We are happy to provide this opportunity for them to introduce their products to this highly targeted group of industry leaders.“

CHFA-NOW attracts retailers, distributors and buyers from across Canada who are seeking the best in nutrition and wellness to address the growing demand for natural and organic offerings. The Incubator Alley is comprised of new products not already on the shelves across the country, and thus an opportunity for retailers to discover that next customer favourite before everyone else does.

This is the third time NPC has supported companies to exhibit in Incubator Alley. Past participants have credited the event with significant business growth resulting from introductions to strategic retailers and buyers, helpful insights from industry leaders such as more advanced entrepreneurs and buyers, as well as practical help, information and network-sharing with other start-ups.

“The show was a great success for us! Lots of companies and people said they love our products! We already have orders from the show and are in some stores!! Again, we can’t thank you enough. So very grateful!!” past participant.

Other NPC clients exhibiting on the tradeshow floor include: Mandioca (makers of a delicious traditional Brazilian gluten-free baked good who were part of our Incubator Alley cohort in 2022); BioBoost (using precision fermentation to create advanced ingredients); brüst (cold brew protein-packed coffee company that is also an alumni of our 2022 Incubator Alley cohort); SP Nutraceuticals (health and weight control product); Nanashake (healthy and nutritious ice cream alternatives); Chickapea (protein-rich pasta made with lentils and chickpeas); Made With Local (delightful oat-based bars); Novagevity, maker of Sperri (plant-based, nutrient-dense, meal-replacement beverages), Earthli (producer of sustainably grown and zero-waste packaged plant-based superfood products), KidStar Nutrients® (nutritional supplement dedicated to creating nutrients for kids and families without sugar, benzoates, GMO’s and artificial colours , flavours and sweeteners), Thehealtea Inc. (caffeine-free, low sugar, mind-enhancing beverage), Jack59 (plastic free hair care).

Please note: we’ll be updating this list on a regular basis and adding booth numbers so check back often to see who is coming and how to find them!

For more information about NPC or these companies, please contact us.

MEET THE INCUBATOR ALLEY COHORT! See below for info – click the logo to read a short interview with each company.